Dubai Mall Aquarium

ICM installed the world’s first transparent LED handrail to increase marketing and advertising capabilities specifically for the Dubai Aquarium & Underwater Zoo. ICM’s innovative technology at the Dubai Mall Aquarium features 80 meters of glass with embedded digital media, displaying featured attractions, promotions, and paid advertisements. This unique application allows for versatile, intentional digital marketing. “We were able to increase marketing and advertising revenue for the mall through this engaging platform, all while adding a fun and interactive digital element to the aquarium,” Dylan Wiman, Director of Business Development, explained. “This was a fun project for ICM, our creative team did an amazing job at combining futuristic technology and traditional marketing.”

Location: Dubai, Uae

Area: 1,124,000 Square Meters

Divisions Utilized: Design & Engineering, Construction

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