Billings, Montana. October 7, 2014 – International Concept Management (ICM) completed the design and build of a 16,000-gallon salt-water aquarium inside of the new SCHEELS sporting goods store in Billings, Montana. This aquarium has become an iconic attraction within the SCHEELS stores, which include identical tanks in three other locations.

The exhibit is a double-arched aquarium that is supported by three acrylic pillars and rockwork columns that replicate the natural habitat for the 650 coral reef species within.

The SCHEELS aquarium has already been a proven success attracting customers every day for the live feedings and interactive scuba diver during special times of the day. SCHEELS Vice President of Store Development, Jason Loney, commented, “ICM has done it again! The 16,000-gallon salt-water aquarium in our new Billings, Montana location is fabulous. It is exciting to watch the response from our customers who are in awe as they enter the store and are greeted by this masterpiece.”